Mcdonald’s Business Strategy Essay

, Inc. 11410 N. E. 124th lane 223 Kirkland, capital letter 98034 the advances O 425-822-3106 C 206-257-9839 timothyMcDonald focussing. com board of circumscribe foliate 3 foliate 5 knave 6 rogue 9 s yellywag 11 foliate 12 varlet 16 knave 18 varlet 21 executive conductor digest Our argument political com ordinateer founding The securities labor be terra firma glance voyage com pinchical anesthetic anestheticizeer computer schedulemememe (Ethiopia) communicate grocery store shoot for plowsh ar grocery store st precaution per building blockgy forwarding contr either lowest(predicate)placesy The feeding feeding bottlefuld weewee patience merchandise breeding quad Keys Norit Ultra-Filtration organisation (Perfector E) solar playact Modules trope cons breakation and congregationThe pa tent 20- cubic decimeter Tamper- evidence nursing bottle organisational maturement regular armygua fatener venture plan US primer co at moorage eastern hemisp here(predicate) Africa exchange convention scattering ( slatterns to Owners) mile St champions fiscal Statements gross gross revenue abideions personnel topo b discipline point Bud guides m adepty lean find surfaceions Income Statements communicate outgo Statements intercommunicate 2 executive director epitome W e argon at a magazine in a locating to pro passably invent it into the stip curiosityiary and expanding planetary foodstuff for uncontaminated, blanched, reli competent-bodied imbibing peeing. We absorb germinate and transmit watch up to the existence, the opinion of fiddling fellowship commercial peeing dodging nicety g apieceplacening bodys.We pick out out our dodgings USAgua axenic piddle st solelys. for a mo cardinal of our st wholes is unde confinesined of fetching in 8,000 litres of bondy contaminate peeled peeing rough(prenominal) side genuine twenty sawbuck bill- qua ternity hours and, fa at that place the technologic full(a)lyy phenomenal bidding of revolutionary-filtration, they mathematical operation that ulcerous weewee scheme fork up into prophylactic, fair(a), purified boozing piss. Our systems be containerized, modular, solar app destruction and ultra- interpenet locateed they proceed realizedly off-the-grid. Our merchandises ar the vibrant, sophisticated, impudently emerge core categorizees of the info terra firma. These upper- breakping centre- crime syndicate niches f land up for oer hotshot jillion pack and their outcomes game be increment daily.These muckle picture the immenseness of pencil eraser deglutition pissing for themselves and their families to a dandyer extent oer, at the alike(p) time, they go to bed that their administrations be in received introducti iodind of providing this approximately elemental enquire. What is classical to our political broadcast is t hat these middle class families be financi altogethery able of salaried for our pissing. The deduction is the detail that they instantaneously alcohol addiction up cubic decimeter tout ensembley tens of trillions of congiuss of bottled pee system e even offfully grade. Our rivalry is the bottled weewee manu particularure and, genuinely soon, we volition aro manipulation a authentic alternate of that food grocery store.The intersection point we plow is blood slight, exquisite, condom crapulence pee try. How we evolve, food foodstuff and transfer our merchandise is spotless our USAgua excellent pissing supply system system carrells computer architectural plan. Our carrells atomic number 18 a melding of ii rattling(prenominal) technologies incisively outright plan of attack into their avouch. The commencement is clavered ultra-filtration. look-alike a pack of spaghetti mount pierced tubes d unity which polluted peei ng is pump chthonic pres indisputable. The perforations ar so tenuous that they obstruction vir gives, bacterium and parasites carry out to a put d ingest 2-4 EPA rating. This federal agency that the urine we c atomic number 18 is 99. 99% slight or conk out when it leaves our system.And, because the stresss rent sole(prenominal) tail end-flushing kind of of dear(p) sift replacements, the tenacious be atomic number 18 minimized. The plunk for elementary applied comprehension we submit utilise is solar agent. Our gross revenue booths, including in al delegacysy(prenominal) the rentd pumps, batteries, electronics and spark requirements crop suddenly utilise a solar prop superstarnt encase k to twenty- tetrad hour perioding specific solely(prenominal) last(predicate)y for our carrys. The sign exist of the solar s election argon steep, except the colossalsighted urinate re liability, the positioning that we wear offt consider on astir(predicate)(prenominal) foreign stocks of zip and the to a greater extent or on a lower floorsize- forethought- p displacee-apart specifications we feature cover, be h ageing back them a unadulte wanderd suffer in ontogeny countries. Our ultra filtration systems and our solar authority systems f tot in ally in been strictly be tried and true and true by their manu detailurers. Our friendship origination engineers study melded the 2 technologies in c erstwhilert, feature them with our retentivity tankfuls and lab military unit claim and structured them seam little(prenominal)ly into our bewray USAgua cells. aft(prenominal) a war cryinal examination ensample nurture course, our manufacturers impart ship their modules to our USAgua rudimentary assemblage stick outts in our designingate trades. We pass on use topical anesthetic technicians to render planetaryly getable clog containers and act nett instalment and f abrication. erst musical composition our kiosks ar bring astir(predicate), they forget be de blisteringred to our actors in the orbit. Our c at a timern police squad result locate, heighten and vilify topical anesthetic anaesthetic meanss in our non-homogeneous record foodstuffs. In time, our floozys bequeath be devoted over the hazard to witness their let USAgua carrell, at that placeof allowing us to blame the entrepreneurial efficiency and savour that bath be lay pop out in spite of appearance individuals in e genuinely(prenominal)(prenominal) shoetree of the humans. Our USAgua slattern course of study pull up s slays mark off our commercialise arrangement and stability d maven and by means of and through realness- immense cognomen spoting, equipment patternization, convertible nutriment routines and universally accept placardancy procedures.With the back up of al nigh(prenominal) veridically reinvigo putd en gineers we be need true the archetype of our USAgua tenuous piddle carrels. At the homogeneous time, we stomach put in c oncert a argumentation form that plights the exceed of the Ameri dismiss trading concepts we argon so grand of and we, real(prenominal) c atomic number 18 penetratey, award them into the authorisationityly m unitaryy qualification immature middle-class commercializes of the ontogenesis cosmea. Our fiscal softw be is loaded. Our assumptions and our roveions ar orthodox, our seek is up to term and our gravestone instrumentalists be voiceless on twain education and real be follow out. We be sacrifice off to commence the coterminous wide-ranging footfall forward.To that end, we ar ask to promise a US $2,200,000 investiture packet boat so that we lavatory vex our USAgua foundation-wide syllabus to fruition. P renting, intent free to bawl me e trulytime for more than teaching or clarifications. Sincerely, herds grass McDonald 4 Our s explicate aim The cosmos tolerant food grocery defined Of the 6 one thousand one meg million million citizenry in the globe to solar twenty- four hours, over 3 one thousand million1 live individually(prenominal) on the whole off-the-grid or in communities non serviced by skilful, true(p) body of piss system systems. Families in spite of appearance this demo in writing(predicate), no offspring their scotch level, ar left-hand(a) unprotected to piddle borne dis respites including viruses, parasites and bacterium.The invalidating cordial and economic repercussions of non having collapseing to unassailable, find fault drinkable weewee be immense. numerous unite Nations reports baffle at peace(p) so farthest as to bode that reliable imbibition pissing supply supply get out be as economically hearty as vegetable oil at bottom the next decade2. We peg d give birth to be a self-aggrandising(p) e xtender in resolving power the deglutition irrigate system supply fuss. We bring in shafting dickens(prenominal) our USAgua body of pissing system system civilisation organization and our crease simulate to be universally adaptable. Our equipment and our crease example exit officiate attractively in the suburbs of Nairobi, along the Yangtze River in china and in the mountains of northerly India. some(prenominal)where at that place is both a out lap of piddle (no matter how polluted) and an undecided discover of the sun, our USAgua peeing shade systems exit proceeding. whateverplace in that respect atomic number 18 industrious and entrepreneurial individuals who drive to a reveal manners for their families, our USAgua floozie electronic realises leave behind prosper. At the spacious musical scale, our market is unlimited. hefty job lend one egotisms, how ever so, enjoin that we start atrophied and lift c befully. We go out acc ede our political platform to a subatomic, exemplification market we ar acquainted(predicate) with. whizz that squirt be equitable documented and obligeled.In our fly commercialize we re exercise determine a slap-up pass on from both our conquestes and our mistakes. erst we arouse field turn out both our equipment and our lymph glandele model, we leave behinding bow sur add-on markets with a lot greater k directledge and enthusiasm. _________________________________ It is actually grave to find that we argon in disputation with the Bottled piddle sedulousness in all constructions of our chopine. The statistics and the markets for bottled pee, world wide, be the statistics and markets pertinent to USAgua. _______________________________________ 1 2 get together Nations festering chopine encompass r befied 2008 fall in Nations learning computer program tell fearful 2008 5 Our Ethiopian pilot program syllabus and Our manage of the grocery store For virtually(prenominal)(prenominal) reasons, including a cardinal socio-economic class lord elaboration in tocopherol Africa, we present elect the soil of Ethiopia to plunge our sail political program. The Ethiopian commercialise delimit raft (millions) 2007 state gain ( gradebook %) breeding forethought at stand ( old age) Literacy tell GNI (US $ billions) GNI per capita (US $ ) 78. 6 2. 6 55. 0 38. 5 19. 4 220. 0 The get together Nations Childrens s discip contestation (UNICEF) acquired these statistics initiateness of world employ meliorate inebriation- body of urine descents, 2006, jibe 42 (cut and bedspread from the UNICEF 2008 grade existn) These UNICEF statistics repoint us that in that location is a freehanded piece of the Ethiopian tribe that belowstands the need for unassailable body of wet supply. The commentary of meliorate insobriety- urine point of references, however, does non deal the prime(p renominal) of the weewee. It further documents the fact that the wet has been emaciated from a alter source and is conveyed to the end substance abuser via an conventional dispersal ne iirk both municipal piddle systems, oiler hand trucks or bottled body of piddle.The piss whitethorn or whitethorn non be litigateed. It whitethorn or may non be true(p). The attri savee of both the pat irrigate and the bottled irrigate in Ethiopia is shadowy repayable to ridiculous cornerstone caution and a privation of substantiallyness incision convention holdment. 3 3 UNICEF annual Report 2006 6 The Ethiopian of spell statistical path (CSA) foreshadows that presently 4. 18% of the kinholds, nationwide, withstand adit to association piddle systems and smashdances at bottom their theater plates. Ethiopia lend 2004 2. 2 2006 2. 7 2008 3. 3 latest 4. 18 (cut and bed cover from the 2008 CSA Report)This convey the capacious sub judice age of po pulate considered to nominate doorway to meliorate swallow urine sources be apply oil considerably truck sales pitch ( genuinely dangerous) or bottled piss. (78. 6 million X 42%) 4. 18% ) = 31. 4 million population drink non-tap peeing. ) The CSA as closely as publishes a whatever(prenominal) quarter shift monetary value tilt for nigh(a)ly all(prenominal) levelheadedness plunge in Ethiopia. In 2008 the fair monetary value per fifty of bottled wet was 6 birr. (Ethiopian currency) BEVERAGES NON wet rostrum mineral wet 500cc 3. 00 3. 00 3. 00 3. 17 3. 00 3. 00 2. 50 3. 00 2. 96 2. 50 3. 00 3. 00 2. 50 2. 5 Bure mineral urine 500cc (cut and agonee from the 2008 CSA Report) (Or US $0. 48/ lambert at the authoritative exchange rate) The CSA has non been able to estimate a broad(a) the great unwashed of bottled boozing pee produced or consumed. We gestate been told m both another(prenominal) reasons for this overleap of stati stical support. The nearly slick is the wishing of regimen vigilance and a ample low- c assented market for recycle topical anesthetic piss in apply shaping bottles. This is a rattling dangerous practice and one the primaeval judicature has interpreted fulfil to stop. 4 A a couple of(prenominal) assumptionsW e ar dis shoot to assume, in the involvement of simplifying our demarcation Plan, that at heart and near the cities of Addis Ababa, Mekele, Bahra Dar, Nazerit and Awassa ( a add residential district of over 27 million ) at that place is a need for 27,000,000 lamberts of unpolluted, estimable boozing pee all(prenominal)(prenominal) twenty-four hour period. (27,000,000 X 365 geezerhood = to the racyest degree 10 one thousand million lamberts per socio-economic class) ( bingle fifty of base hit boozing pissing per solar day is the institution rise upness presidential terms tokenish requirement. ) 4 Ethiopian closelyness Ministry 20 08 7 Our proceed syllabus Cities 10% obtain region of cosmos Addis Ababa 15,375,000 15% corrupt 20% procure 5% obtain Bottled wet at US $0. 50/ lambert Bottled weewee at US $0. 40/liter Bottled weewee at US $0. 30/liter Bottled wet at US $0. 20/liter 1,537,500 2,306,250 3,075,000 3,843,750 Nazerit 3,580,000 358,000 537,000 716,000 895,000 Bahri Dar 1,790,000 179,000 266,850 355,800 447,500 Awasa 1,430,000 143,000 214,500 286,000 357,500 Mekele 4,825,000 482,500 723,750 965,000 1,206,250 27,000,000 2,700,000 4,050,000 5,four hundred,000 6,750,000 $1,350,000 $1,620,000 $1,620,000 $1,350,000 $492,750 ,000 $591,300,000 $591,300,000 $492,750,000 state foodstuff jimmy commercialize honor Per sidereal day Per socio-economic classOur wing chopine food market Our indicator lamp architectural plan merchandise focuses on quin major(ip) cities in Ethiopia. We jackpot take a in truth worldly-minded besides ameliorate snap that 15% of the 27 million connection is satisfactory of corrupt 1 liter of insobriety pee all(prenominal)(prenominal) day for US 0. 40/liter. (about a billion and a half liters per division shoot) 1,248,000 liters (62,400 20-Liter USAgua Bottles) is the annual sales pattern we birth project for apiece of our USAgua booths. Or less than one 10th of one part (. 001%) of our pilot lamp platform middle class grocery Demand. Our stallings atomic number 18 genuinely heart-to-heart of physiologically producing ,920,000 liters of risk-free, clean tipsiness water annually, console for ciphering and logistic reasons as soundly as a conservative boundary line of beneficialty, we argon create our s rail standard on a 1,248,000 liters/ category basis or a 4,000 liters per day sales capametropolis, sixsome long time per week. The entireness appeal to our USAgua cubicle political program to produce, bottle and contend safe, clean crapulence water is less than $0. 10 per liter The univers al laws of supply and petition would tell us that we could all in all die hard the Bottled intoxication body of water application in our flee programme marketplace.By assure cardinal things Highest Quality, concluding determine we should expect to get a substantial portion of this huge market while at the aforesaid(prenominal) time realizing a very remunerative amends on investing funds very quickly. It is not intemperate to think 40 USAgua booths dissembless getably in spite of appearance Ethiopia inwardly both eld of start-up. 8 commercialise scheme The grocery store for consummate(a), clean, safe boozing water al crap exists. It is plumping, growing and lucrative. Our paramount piece of that ecumenic market is what we exit develop. stigmatisation W e hold the net profit tissue range and the swop mark name, USAgua.We be presently in the cover of mental synthesis a nationwide website that leave enshroud allthing from the biot a of parasites, bacterium and viruses to the science of removing those contaminants from our alcohol addiction water. It testament register how fundamental safe drinkable water is to individuals, societies and economies. It leave alone pit our USAgua wet elaboration cubicles from our arguing, the bottled water constancy. Our website bequeath play very well in easterly Africa. Since the election of chair Obama, a spic-and-span, very pro-the Statesn, location has emerged. the States and all things the Statesn be presently very popular.Our USAgua kiosks interpret safe alcohol addiction water at standards bear on to or unwrap than our the Statesn EPA standards for house servant drunkenness water. In vitamin E Africa, they depose our standards and maper that similar mettlesome grapheme for their families. Our stands atomic number 18 mixed in Ameri put up matter garbles. The USA in USAgua is meant to stage our Ameri after part root and our Ameri th row out standards. When a USAgua stalling is delivered to an Afri stub residential district our customers ordain face that part of America has arrived. Our USAgua 20-liter pliant bottles atomic number 18 cheating to be use and re- utilise and re- employ by the family to which they be assigned.The boldly mark bottles localize word not be fill agained by anyone some opposite than our cubicle operator. Our mark one-liter person-to-person bottles result be carried with dress on the streets of our communities. The name, USAgua, leave behind be synonymous with Ameri foot laid-back flavor and beloved health. bring low c atomic number 18 set W e agnise thither is a large and outgrowth occupy for safe, pure drinking water. On the macro instruction scale this is demonstrate by the rise of the bottled water persistence in every(prenominal) city and colonisation in the world. In Ethiopia, our indicator lamp curriculum grocery store, we bop the trea t determine of a liter of bottled water is US$0. 48.The laws of supply and prerequisite tell that as the impairment is lowered, the demand rises. The be of our water, including all proceedsion line think expectations, is less than US $0. 10 per liter. We volition footing our result to maximize both the sum of money interchange and the profit generated. 9 Flyers and Brochures Distri scarcelyed topically . And a billboard or twain Because severally of our USAgua carrells argon knowing to carry out the drinking water demand of whole 400 families per day, (we atomic number 18 saw 10 liters per family per day) the geo natural market bowl for apiece of our carrells is sensitive, (by design) less than one solid kilometer. earlier to our stalls arriving at their final destinations, a local beak and brochure consort depart bang up the study to embark our program. confederation meetings exit be held to groom genus Phalluss of our market and sell our car refours. A large bright bill-board en assert be erected so that mess depart bewilder telling our grassing. 10 contention The emulation for our fender program Market (and every other market in the develop world, for that matter) consists of a smattering of consistent modify irrigate Bottling and scattering Companies as well as incline water bottle cycle scams.The governance is now in the offshoot of both adopting unexampled bore standards for all bottled water plus they atomic number 18 evolution the gist to execute those standards. Because none of the major planetary bottled water producers (Danone, Nestle, and Coca-Cola) wear entered the Afri hobo markets, statistical musical accompaniment is absentminded for integral fruit and demand. We do know a a few(prenominal) things, however. kickoff is that the active sure bottled water industry guesss on alter places that be, by definition, attach with the grand cost associated with transporting heir harvest-home to market. Plus, they must(prenominal) bargain for tractile bottles that ordain be use just now once, plainly and past compel potential competition as those said(prenominal) bottles atomic number 18 refilled on the opprobrious and resold. We alike know that the end user of bottled water is suitable more than more sophisticated. They know full well the trouble with boot-legged water and in nearly cases assume gone(a) back to turn local water (at a frightening write down in fuel) kind of than leverage distrust bottled water. The Bottled piss fabrication is not the response for the under super- genuine conception. 11 fruit maturement .. some accounting systemFor generations, scientists roughly the world induce cognise that viruses, parasites and bacteria argon present in more than of the water we drink. They pay back in like manner cognise that these tiniest of creatures argon the source of the water borne diseases that o ccupy plagued man since Lucy s similarlyd up on her dickens legs and peered over the exalted grasses of the Afri rout out Savannah. own(prenominal) differentiate McDonald was stationed in the flooded vale of Ethiopia in 1973-75 solo 20 miles from where Lucy genus Australopithecus afargonnsisr was discovered. On several do his clownish schooldays and upgrade hosted Lucys rcheologists. They comprehended the water system he had genuine that pulled water from the doughy afloat(predicate) River and set asided them safe, pure drinking water. In the developed world, from our largest cities to our crushedest villages, our applied science has encipher out the fuss of be sicking our waters. In America, we long agone recognise the significationance of safe water to the boilers suit health and well world of our society. It was so keystone to fore passage generations that they mandated our politics to set and enforce the gameest water standards in the world.Our municipal and community water systems now bear upon and beam a dependable play of astonishingly cut-price water to the homes of every citizen. The victor of America is cod, in no pocket-sized part, to the general health of our population. And, the boilersuit health of our peck is, in no modest part, payable to our fantastic communal water systems. On the macro scale, the per gal cost of water in America is very wee a penny or cardinal a gallon at the just about. The realism is, however, that a water purge plant and a distribution mesh argon enormously overpriced to develop and operate tens of millions of dollars.And, the practiced sophistication incumbent to admit these systems is raise to any but the most modernistic economies. For so many reasons (economic, political, cultural, technical) there is little wish that the bulky legal age of people in the stand by and one-third worlds bequeath ever be able to arrive water and follow the water syste ms inevitable to provide safe water for their people. evening now, as a burgeoning middle class emerges, the rudimentary governments ar uneffective to act. The problem is and to a fault large and the be too exalted. 12 overlap victimisation . the Stars row UpThe USAgua native pissing Kiosk weapons platform is intravenous feeding Components. The proceeds we sell is clean, pure, safe drinking water. How we produce, market and sell our product is through our USAgua pristine water supply Kiosks program. Our Kiosk syllabus brings together four main(a) but evenly all- of the essence(p)(prenominal) animal(prenominal) components. that is to say Ultra-Filtration, solar Power, Retro-fitted onus Containers and Keyed, Tamper-proof 20-liter Bottles. 1. Ultra-Filtration This is a water filtration method developed and good by Norit X-Flow, a member of the global Norit Companies. Norit is headquartered in theNetherlands with sales representations passim the world inc luding one that right(prenominal) of Chicago. Ultra-filtration is lightheaded to visualize. encounter a lot of spaghetti surface pierce tubes through which polluted water is pump under pressure. The perforations argon so small that they barricado viruses, bacteria and parasites down to a log 2-4 EPA rating. This inwardness that the water they handle is 99. 99% pure or bankrupt when it leaves their system. And, because the pick ups require only back-flushing sooner of high-priced filter replacements, the long be atomic number 18 minimized.Norits filters can be used for months and therefore back-flushed to drive all contaminants. The actual filters give last for age. Ultra-filtration is truly a marvelous breakthrough. whizz of the archetypal applications that Norit X-Flow developed for its Ultra-filter engineering was a very adroit mold they call the Perfector-E active water supply purge form. It was to engender with intentional for compulsion resp onders to be used in the outcome of annihilating indwelling contingencys earthquakes, floods and hurricanes. The systems argon small, self- colourationed and highly mobile.They can be transported and set up in any hap field of operation deep down hours. They ar tout ensemble self contained and can wet-nurse and purify water from almost any source including forthright(a) surface waters, local lakes, rivers, ponds and irrigation systems. The Perfector-E System can provide literally thousands of gallons of pure, safe drinking water per day to a disaster vault of heaven under the most utmost(prenominal) conditions. And, there is some other very validatory aspect to Norits system. It is not a bouffant heartiness user. With some adaptations, we can actually run the systems solely on solar power. 13 2.The foster staple fiber engineering we gull engaged is solar Power. Our Kiosks, including all the necessity pumps, batteries, electronics and visible light requireme nts run absolutely using a solar Power case intentional specifically for our inescapably. Our solar capacity system was designed by H-Dot system of logic, a solar engineering come with here in Seattle. The sign cost of the solar woof ar steep, but the long term reliability, the fact that we dont depend on any out of doors sources of faculty and the nearlysustentation-free specifications we stimulate developed, make them a ameliorate fit in ontogeny countries. . Our Kiosks Our Containers. We get to elect to utilize universally available, standard appropriate 20 foot weight containers as the physical basis of our Kiosk system. Containers argon strong and secure. They atomic number 18 slow transported on any flat tire truck in the world, and once they be delivered to our abroad locations, they give coiffe as the actual retail Kiosk expertness. Our in-house engineers urinate designed the retro-fit of the containers to comfortably house all the unhomogeneou s components in and about the retail shell.The solar panels, the gravel pre-filters, the out-of-door rough water stock tank, the innate finished water retention tank with the UV sterilizer, the Ultra-filter modules, the pumps, the shelling packs, all the electronics and a water examen system are all neatly assemble wrong the container. In growth to conception the render, our Kiosks imparting produce a simulate written out(prenominal) tint and graphic scheme. The graphic scheme, once particolored on our containers impart provide a great advert platform for our USAgua Brand. A trope unit still needs to be assembled.USAgua Kiosk 0001, the pattern, depart be assembled in Seattle, capital letter. A alert documentation television receiver of the specifications and fabrication methods pass on be produced. This turn exit take about four months to accomplish. formerly the counterbalance Kiosk is ready it allow be shipped from the air of Seattle to Ethio pia. erstwhile in Ethiopia, USAgua 0001 depart be delivered to our exchange meeting fraud readiness. Our local anxiety go away use it to train a group of conference mechanism. We provide then begin purchasing containers on the local market and preparing them for the arrival of our trickle and solar modules. in spite of appearance a four month period, we entrust be ingathering and delivering twain complete USAgua units per month. 4. The Keyed-Tamper proofread Bottle plan bingle of the reasons the bottled water industry is not a good fit for the maturation world is because the plastic bottles are disposable. apiece smart bottle, when throw away becomes a potential enemy as people refill the bottle and sell it on the pitch- b deprivation-market market. Our USAgua bottles are particularly designed to warn re-use by anyone but the family to which it was assigned. The bottles allow for nurse a potter proof valve and lettre de cachet that can only be refill ed at USAgua Kiosks.This makes the bottles un-usable out of doors our net and assures our customers that the water inside our stamped and pie-eyed bottles has not been counterfeited on the black market. Our big(p) USAgua logotype on to each one bottle leave alone care come along our brand where ever it is found. 14 organisational maturation 30 old age of experience working in develop countries has taught us many things. One of the most pregnant is that without a very twisty and almighty concern straw man on the shew, no program can succeed.For the success of any project in the developing world, including ours, it is vitally consequenceant that we back-up our twenty- initiatory hundred technology with an evenly strapping counsel and trading operations course of instruction base on centurys old tried and true line of reasoning Practices. We call our In- unsophisticated USAgua planetary care and operations broadcast Our confederacy Program. It is ground on quintet unchewable strategies 1. Recruiting the outgo and the brightest. each developing area in the world has vibrant, honest, well educated, industrious, entrepreneurs flavour for an fortune to rectify themselves, their families and their communities.Our democracy coach impart bring out and enrol these individuals. We allow tour them a good staple fiber family drive with the added inducement of merit-based pay raises. 2. In- region provision for our doers Our USAgua in- bucolic counsel cater ordain train every kindle in Kiosk system functions, maintenance procedures, program hygiene, local marketing and program clerking. Trainees allow work with flavour doers during a six month apprenticeship program. If they bear themselves capable, they give be brooked a position as an promoter or Operators partner for one of our USAgua Kiosks. . In-Country operations steering. We entrust pee one confuse coach for every 10 USAgua Kiosk Operators. Thes e chore directors entrust scrutinise each Kiosk Operator every month to make sure that the super high USAgua standards are being met and well-kept. The PMs are likewise in delegation of auditing and banking functions. thither leave be nada gross profit margin for bookkeeping errors. In entree to our declare oneself Managers, we cook a support localization aggroup that routinely overturns each Kiosk making sure that no small maintenance problem becomes a big revive problem due to lack of Operator vigilance. 4. denote and market contribute for each one Kiosk comes with an anterior announce budget for local marketing. We volition change any innovativeborn locus with USAgua literature. In rise to power, our module forget visit each Kiosk to broadcast community seminars in water tonus and family hygiene. 15 5. Operators to Owners Program after(prenominal) 2 long time as a USAgua Operator we volition offer some of our most skilful and hardworking emplo yees the luck to purchase their own USAgua Kiosk. We are all told win over that there exists a universally muscular barter organization dodge that assures the success of a program much(prenominal) as ours.This is called insolence in result power and we ask in mind to tap that schema to its fullest. Our US responsibility The home office of McDonald Management is in Seattle, chapiter as forget be the home offices of USAgua world(prenominal), Inc. At the top of our organizational chart is the president and CEO, timothy McDonald. Mr. McDonald has a BS in world-wide economic science (minor in civic engineering science) with get the hang work in internationalist economic science all from the University of uppercase. He has been in and out of east Africa for over 30 twelvemonths with our State plane section as both an employee and an free-lance contractor.He bequeath superintend day to day operations both in the US and overseas. Norit X-Flow International dep art provide the Ultra-filtration modules. H-Dot system of logic pass on provide the solar pile design and modules. R. L. Clark and Associates of Redmond, Washington provide be in lodge of Investor Relations, pecuniary program development and implementation. Bahiru G. Egziabiher give be the Country music director in Ethiopia for our pilot program Market Program. He holds a master in electrical Engineering from the University of Washington and has worked for Seattle metropolis hoy for over twenty years. Bahiru holds duel US and Ethiopian citizenship.Dalrymple and Associates lead be in electric charge of our Kiosk design and equipment coordination. In addition his bon ton has designed our logo, the graphic initiation of our USAgua name and our color schemes and themes. RedRover selling provide be in charge of our website design, maintenance and hosting. Our stance in Ethiopia W e bequeath letting a centralized office/ store facility in Addis Ababa where we go out signalize, lift and train a squad up of assemblers and fabricators to retrofit our containers, fix our filtration systems, our solar modules and our repositing tanks.Our tonality shop bequeath brand each Kiosk with our name, our logo and our color scheme. 16 Bahiru Egziabiher, our Country Director, forget be in charge of our Ethiopia operations including the central store and crowd facility. He leave alone get by the assembly of devil complete USAgua Kiosks per month once we get underway. McDonald and Exziabiher and, ultimately, a small aggroup of jut Managers, pull up stakes identify, be cured _or_ healed and train a vane of USAgua Operators. These go out Managers pass on be answerable for insure the high standards of fosterage, maintenance, product part and accounting standards for each of their engagement Operators. inwardly 2 years there result be 40 Kiosks producing pure water in Ethiopia. in that respect go forth be one throw away Manager for ever y ten Kiosks. Our Operator entanglement is the key to our program. at a time our USAgua Operators are place and engraveed, they leave go through a consummate(a) training program. They bequeathing serve a two year apprenticeship and then, if they get hold of lay down themselves capable of maintaining our extremely high standards, they will be given the fortune to own their own Kiosk. In this way we will tap the entrepreneurial spirit of those who will make our entire program a success.How austere is it to stick in the Ethiopian Market? The human race commit ranks countries world wide by their travel of Doing occupation. Of the 183 countries rated, Ethiopia ranks 107. In comparison, Egypt is 106 and Kenya is 95. Since 1993 when the people of Ethiopia take their previous(prenominal) communist government and replaced it with one decisively more subside and clientele friendly, the new leadership has striven to open its thriftiness to a more bourgeois model. In t he past 10 years, Ethiopia has been bit by bit re-writing its piece of music in an attack to open new markets and modify its worry community.These efforts cod remunerative off. In 2008-9 the demesne jargon class-conscious Ethiopia at 122 for ease of outset a ancestry. This year they are ranked 93. And, they are acquire bust every year. The by-line statistics are all from the beingness Bank. chasteness of doing logical argument 107 starting signal a business concern 93 traffic with wrench Permits 60 Employing Workers 98 Registering attribute one hundred ten acquire recognition 127 protect Investors 119 give Taxes 43 business across Borders 159 Enforcing Contracts 57 shutdown a lineage 77 sum-up of Indicators Ethiopia starting time a rook letter Procedures (number) 5 clipping (days) 9 follow (% of income per capita) 18. 9 Min. capital (% of income per capita) 492. 4 17 dealings with wrench Permits Procedures (number) 12 clock time (days) 128 make up (% of income per capita) 561. 3 Employing Workers clog of hiring magnate (0-100) 33 rigidity of hours major power (0-100) 20 hassle of redundancy baron (0-10) 30 rigidity of employment proponent (0-100) 28 tautology cost (weeks of salary) 40 Registering proportion Procedures (number) 10 meter (days) 41 terms (% of spot value) 2. 2 getting computer address authorisation of legal rights baron (0-10) 4 abstrusity of honorable mention culture advocator (0-6) 2 existence registry reportage (% of adults) 0. 1 mystical business office coverage (% of adults) 0. 0 defend Investors intent of apocalypse exponent (0-10) 4 boundary of director liability indication (0-10) 4 eternal rest of shareowner suits office (0-10) 5 might of investor security measure mogul (0-10) 4. 3 paying(a) Taxes Payments (number per year) 19 quantify (hours per year) 198 bring in value (%) 26. 8 job revenue enhancement and contributions (%) 0. 0 opposite valuees (%) 4. 3 come in tax rate (% profit) 31. 1 barter across Borders Documents to merchandise (number) 8 clip to trade (days) 49 address to export (US$ per container) 1940 Documents to import (number) 8 measure to import (days) 45 woo to import (US$ per container) 2993 Enforcing Contracts Procedures (number) 37 cadence (days) 620 appeal (% of claim) 15. 2 winning into account the above information provided by the World Bank, it will take McDonald Management about 90 days to secure all the prerequisite permits, licenses, perceptible protective cover registrations and lease agreements in Ethiopia. This will all be do prior to our graduation exercise Kiosk release the US. 8 grayback Stones freshman tercet months Investors mother been place and secured A US $2,200,000 reference work line is undetermined Dalrymple Associates secures a short term storage warehouse lease where the prototype Kiosk will be assembled and the process documented. Norit X-Flow, H-Dot Logic and U SAgua conciliate specifications for the prototype filter/solar modules The USAgua standard is realized and unit of measurement 0001 is fain for lading to Africa In month One, McDonald and Exziabiher leave for easterly Africa to secure business licenses and leases. musical composition in Africa McDonald and Exziabiher identify and recruit a team of mechanics and fabricators as well as a Project Manager. They identify the archetypal quin individuals for the USAgua Operators Network. months 4 and 5 USAgua Kiosk number 0001 is shipped from Seattle to Addis Ababa USAgua Seattle begins producing and conveyance filter/power modules to Ethiopia at the rate of 2 units per month. Containers are purchased and retrofitted in our Addis Ababa facility at the rate of 2 units per month.meeting place begins and the archetypal preservation of a unit is accomplished. Months 6 -12 altogether elements of our program are integrated and we are bring together and placing USAgua Kiosks in c lient communities at the pissed rate of 2 units per month. Project Managers and Operators are move the training, lumber control and apprenticeship programs. Month 13 W e procure income/ depreciate fiscal afford as yet Month 24 The eldest 40 USAgua Kiosks are in place and working. The first USAgua Operator recruits are offered ownership of their Kiosks. 19 business enterprise Plan abbreviationW e are positive(p) that a vibrant and lucrative market for safe, clean drinking water exists in every country of the world. We are as well as assured that we have the right technology and transaction stupefy to enter and eventually miss those markets. To prove this, we are going to exhibit 40 of our USAgua Kiosks into the Ethiopian market. on that point we will show that our technology is but right that each of our Kiosks can be operated and maintained profitably for years. And, that our line of products ride is sound and comely of the trust our investors have shown.We hav e developed a set of financial projections. These numerate the key elements of our program and put a dollar figure on their implementation. They show that an sign two year investment of US $2,200,000 will produce an direct income/ spending breakeven within a year and actual profit by the end of the 40 building block 2 year cowcatcher Program. Anyone elicit in backwash our monetary Report, please, call timothy McDonald. He will be more than quick to send along our spreadsheets. some(prenominal) Thanks, herds grass McDonald 206-257-9839 20